21:12 03 Aug 22
Huge thank you to Becki for curbing my hair anxiety and giving me my dreamy rose gold balayage! I’m naturally a medium brown and she gave me the perfect balayage to add some dimension to my hair. I’ve had a lot of bad hair cuts in the past that have led me to be terrified of going in for even a trim, especially being someone who is “emotionally attached” to my hair, and after cutting my hair for 3 years by myself at home and being sick of my blah hair, I finally decided to come in for consultation (I used to work next door for the longest time and had always dreamed of going in after seeing so many people come out w gorgeous hair but never thought I would be able to afford it). Getting to talk to Becki before scheduling the appt and making sure we were both on the same page helped IMMENSELY with my anxiety pre-appt. I came in excited instead of terrified and READY for a change, I even decided to go for some long curtain bangs this time. Thank you Becki! I have so much appreciation for you! Already looking forward to going more pink next time, and maybe even shorter bangs… you’ve inspired me to have more fun with my hair! Life is too short for boring hair!
02:50 06 Apr 22
Josmarie has been my regular stylist for a while - she is fabulous with both cut and color! 🤍
23:03 03 Apr 22
Worth the higher priced services they offer. High quality products, well-tra8ned professionals, clean salon, relaxing atmosphere.
15:28 18 Mar 22
The staff is amazing!
15:28 29 Dec 21
I’ve had a lot of bad haircuts in the past. So many that I lost faith and trust and my hair was past my butt. I was tired of dealing with so much hair and just wanted it gone. So I sucked it up and assumed I would cut it and hate it as usual.Shaina completely changed my trust issues! Lol my hair is so cute and easy to manage. A little past my shoulders with layers and she framed my face. My hair is healthy and gorgeous! I will be a forever client! Thank you so much, Shaina!
22:54 03 Dec 21
I love this place! When they wash your hair they massage your scalp and neck it's just a wonderful experience!
03:05 20 Jul 21
Love Aura Aveda! Shaina is the BEST!
00:58 20 Jul 21
I called for possible availability today and they had a spot open with Brittany. Brittany was super nice and gentle with me. I wanted a haircut that I’ve been seeing online and she gave me exactly what I wanted. The salon itself was very clean and professional, filled with friendly faces. I’m going back this week for a Balayage and can’t wait!
17:06 29 Jun 21
I got my haircut done by Alyssa , who was “junior” stylist , but did a great job. Got a mini version of deep conditioning done which didn’t take long for extra 15 bucks . Very satisfied with the service overall.
22:27 17 Jun 21
First time client and I will definitely be coming back. Very nice salon with a feel of a spa. Amber did an excellent job and I didn't feel rushed.
12:51 08 Jun 21
Received really good hair cut. Don't like mgt charging 2.50 sanitation fee. Ridiculous!!! Charging for something they automatically should be doing. Next thing they will be charging me for sweeping the floor and hair removal.
09:10 28 Apr 21
Britany did an amazing job cutting my hair.
05:29 09 Feb 21
I love Aveda and I could tell they do too!
14:46 25 Jan 21
I travel from Saint Simons Island, Georgia to get my hair done by Joey. I love this Salon. Everyone is professional. They have done an excellent job keeping everyone safe following strict COVID protocols. I cant imagine going anywhere else and getting the same results.
16:06 18 Jan 21
I love Aura! I started with Kimberly after I moved to Jax and have been coming back ever since. I’ve gone to Aveda salons for years as the quality cannot be beat. Whether it’s cut, color or something else I always know I’m in good hands when I come to see Kimberly.
14:26 17 Jan 21
Katie is great at color and cuts!!
22:17 04 Jan 21
Pampering, products and professionalism! Ask for Nicole Blessing!
02:53 31 Dec 20
Clean, friendly staff, helpful in every way.
01:09 16 Dec 20
Love this Aveda salon!
11:59 04 Dec 20
Shaina is the best hair stylist there is !! I've been with her since she first started out a few years ago and I will never go to another stylist! Every time I walk out of the salon my hair looks better and better! Not even just getting the service done itself, the staff is great but Shaina really makes sure its a great time.
15:07 03 Dec 20
Always a perfect experience from start to finish! I have complicated hair and Becky does a fantastic job coloring and cutting my hair.
19:13 28 Nov 20
I have been going to Aura for years and won't go anywhere else. I travel over 30 minutes to use Aura services. I love their people and products!
19:23 26 Nov 20
Brittany cut my hair and did a lovely job. I am obsessed with the Aveda products they used on my hair, and if you ask you can have a little sample to try out for a week or two afterwards.Place was very clean and well organized during these COVID times. They do charge a cleaning fee when you are ready to pay, they failed to mention that to me prior to the appointment however.
00:32 07 Nov 20
Absolutely love Josmarie. She listens to my hair concerns and takes care of it. The salon uses Aveda products which I like. Aura has also set up dividers between stations for COVID.
14:48 23 Sep 20
Love Joey and his skills! He always takes care of me.
14:30 19 Sep 20
I love the work that Phillip does. He is a magician with my hair. Always listens to my input and then works to create a look that will work.
14:29 19 Sep 20
I have been going to Aura for 8+ years and I love the professionalism of all team members, great atmosphere, always clean. Just an overall great experience every time. Thank you
17:10 15 Sep 20
Kimberly W was awesome, listened & gave me the cut I wanted.
17:46 28 Aug 20
Aura has always been an excellent and professional experience. Even with the adjustments they have had to make with COVID, they have done an excellent job in delivering an excellent experience. Joey always does an amazing job and hasn't missed a step while taking the extra precautions. 10/10 would recommend.
04:34 18 Aug 20
I love it here. The very first time I ever dyed my hair here it turned out great, I can't remember who did it. The second time I dyed my hair the stylists name was Shaina I think and she also did a very great job! I loved my hair so much! Then for some reason I decided to go to a different salon where I paid $375 for my hair to get absolutely ruined. worst decision of my life. After I got it "fixed" by the girl who ruined it, i still hated it and decided to come back here to get it fixed because of my great experiences before. Mellissa did a great job! She turned the hair I was extremely embarrassed over, into something that I wanted to show off! She is super nice and is very good at her job. My appointment kinda went over the time they expected so another girl, which I believe her name is Taylor (she had green hair), had washed, dried, and styled my hair. She was super nice and made my visit wonderful as well! I love it here, I don't think ill ever go anywhere else and I recommend it to everyone who asks for a good hair salon! Long story short, I went from tears of sadness from destroyed and ugly hair, to literal tears of happiness thanks to the Aura salon!! Cant wait for my appointment I have coming up! (the pretty hair was done by mellisa, the two others is what I had fixed)
12:15 19 Jul 20
Shaina is a dream! She not only makes my hair look gorgeous but I feel uplifted by her smile and upbeat attitude. I feel so safe in this salon. They take covid seriously and I am so very pleased. I look forward to my visits because I leave feeling and looking better. Thank you@
22:42 29 Jun 20
Love this salon! They always provide great service, and Kaylan always knows exactly what I'm looking for. They did a great job even with the covid restrictions. I always recommend to my friends.
22:52 12 May 20
these stylists are the best in the game. they all shine in unique ways and you really cant go wrong with any of them. they are so professional, but beyond that they are kind, compassionate, and aim to provide the best service possible! i love aura and im sure you will too! (the front desk staff is also incredible- they are sure to make you smile and treat you like a friend)
16:05 07 Mar 20
Wow! I never write reviews but I had to with the exceptional guest service I was given by Bethany! I went in just to inquire about various products and she went above and beyond to ensure ALL of my questions were answered and made sure I left with all of the samples and even a little freebie! I am a regular there and get my hair cut by Joey who is AMAZING as well! This place has some incredible team members! They got a customer for life!
22:09 08 Feb 20
Nicole is my stylist. She's very thorough and professional. I've always left loving my hair. The salon is definitely an enjoyable experience. Smells great, they serve warm tea, and I love the products they use. Everything about it feels luxurious and high quality. I definitely recommend this place.
02:50 21 Jan 20
Friendly and knowledgeable service. See Kaylan! She listens to what you are wanting then makes it happen! I always leave feeling my best me.
02:14 21 Jan 20
Kaylan does a great job, and cares about her clients. Would highly recommend paying her a visit. 😁
16:44 12 Jan 20
I’ve been going to Jessica Donmoyer for over a year now. I first went to her after not touching my hair for several years . She has brought life back to my hair! Not only does she do an amazing job with coloring but her knowledge and honesty brings a relaxed experience. I can literally sit down in her chair not knowing what I want and she educates me on what my hair may need or what would work best for my super curly hair. She has also introduced me to some new products that are now apart of my daily hair routine.Literally can’t say enough great things about her !
01:02 08 Jan 20
Aura Salon is a wonderful place. I have been getting my hair done there for 5 years and I am always treated very special. Joey does amazing things with my hair. Everyone is so nice and friendly, and I love the Aveda products and experience. I highly recommend this place.
19:25 21 Dec 19
Josmarie is fantastic! So friendly - she patiently listened to me and then exceeded my expectations - I love my new haircut. Bonus...neck massage first thing and head message while shampooing. Pampering I wasn’t expecting but thoroughly enjoyed!
12:43 11 Dec 19
I can't say enough good things about this place. Aura is an Aveda salon that only works with top notch stylists and offers many additional perks & services. I have been coming to this salon for about 10yrs & I have never had a bad experience or walked out with anything other than what I have asked for. If you enjoy being pampered in a nice, relaxing environment whilst a master stylist works magic on your hair, then Aura is the place for you.
23:06 02 Dec 19
Ask for Kimberly Westbrook!
14:59 20 Nov 19
I've been going to Aura Salon for a few years now and have never had a bad experience. Nicole has been my stylist since my first visit and she is amazing!! I always look forward to my hair day!!!!
02:46 17 Nov 19
I have been a client at Aura salon for at least three years and it is ALWAYS an A+ experience! My cut and color is always awesome, thank you Nicole 🙂
01:28 17 Nov 19
Aura Salon was the first place I tried after moving to Jacksonville in 2015 and I never went any where else! Nicole is awesome and I always leave the Salon happy. It’s always a pleasant experience, I highly recommend!
15:02 16 Nov 19
Kimberly W is more than just a talented stylist. She makes sure she knows what your ultimate look is and uses her training and expertise to give it to you. Mine was to have long, thick hair I can style multiple ways and this took over a year. She stayed true to my goal, even when I was impatient and asked for layers, she explained why it would have the opposite effect, so I would stay the course. Now I'm finally able to keep it longer and feel good wearing it the way I want. That coupled with her Aveda product suggestions, I have the best hair I've had since I was a teenager! She truly cares about her clients and it shows from starting with a relaxing scalp massage, to choosing her home base at a salon where the products are actually good for you. I live an hour away, but it's well worth it to me. Always a great experience at Aura and it shows in the people they hire from the front desk, to the talent in the back! #LoveAveda
01:33 16 Nov 19
I've never in my life found a hair dresser that's been able to get my hair the color I want it, but Philip did exactly that today!! I have very dark hair, so trying to do a blonde balayage always turns out orangish for me, but Philip got my hair looking blonde and not brassy at all. He's super talented & I'll definitely be going back to him!!
14:40 14 Nov 19
Pleasant surprise of returning yesterday to find my favorite stylist from 7 years ago was still working there. Jessica did as great a job as ever with the haircut and was enjoyable to chat with.
23:26 08 Nov 19
Friendly salon with amazing stylists and natural, aromatherapy products I love. You feel like you are at the spa. Shannon is fabulously talented with scissor and blade, and puts thought into styling especially when I want something new. Highly recommended salon!
04:21 07 Nov 19
I had Melissa cut my hair tonight and the whole experience was just amazing. She was so kind and knowledgeable. I appreciate her taking the time to figure out exactly what I wanted and executing it perfectly. I am very happy with my hair and recommend Melissa to anyone looking for a great haircut.
02:29 07 Oct 19
Philip colored and highlighted my hair a few weeks ago and I am getting so many compliments.☺ I recommend the Aura Salon to anyone who wants to know where I get my hair done.Philip is a 5 star stylist. Thank you Philip
22:28 29 Sep 19
Haircut + Massage = Awesome
22:01 26 Sep 19
Kaylan is fantastic. Easy to schedule with, excellent results and great pricing.
02:02 22 Sep 19
Called and got an appointment for the next day. She did a great job and I will definitely be back!
21:53 07 Sep 19
Excellent salon. Love the pampering & spa-like experience.
23:22 25 Aug 19
I've been going to Aura Salon for 6 yearsI will never go anywhere else. They are passionate about what they do. I have had 4 different stylist and would go back to any one of them. They are top of the line in all areas of hair and skin care. Love Aura Salon❤MelissaChelseaDesireePhilipEach one of these stylist love what they do and you will to👍
04:07 27 Jul 19
Phillip is fantastic. My hair never looked so good.
19:07 15 Jul 19
I went in for an appointment with Desiree T. at the town center location. She was absolutely amazing! I was so nervous cutting my hair short but she gave me wonderful advice and helped me pick the perfect hair color! She was friendly and welcoming for the entire 2.5 hour visit!! I will absolutely be coming back to see her!
22:06 04 Jun 19
I have been going to this salon for a few years and have been seeing Philip for about six years. He has always been wonderful about listening to my needs, and explaining things I have questions about. The salons itself has a welcoming atmosphere that you don’t find in other places. Great salon and fantastic stylists.
16:03 25 May 19
I’ve gone to this salon for the past few years and I have to say, it’s one of the best I’ve ever been to. I always go to either Philip or Becki and they are both outstanding. I love the atmosphere of the salon, the products they use are pretty much all natural I believe so it never smells like gross chemicals or anything. You go in for a haircut but honestly it’s like a mini spa day. They massage your head and do all this extra stuff that is just amazing. It is well worth the cost and I can’t imagine ever going anywhere else!
11:56 19 May 19
The experience is worth the cost. They truly try to make it enjoyable with the scalp massage, water coffee while you wait, the stylists care about what you want and HELP when you don't know how to handle your mane lol love Chelsea, she's awesome.
16:30 22 Feb 19
Shaina did a beautiful balayage on my hair today....her quality of work is perfect...I'm really happy with her work....
19:39 12 Jan 19
The wife loves this place.
20:01 05 Jan 19
I was in the office a little over a week ago. I found the staff to be very kind and professional. The location was in an area of St John's Town Center that is easily accessible. What I love most, other than their Aveda products, is the talent of their stylists. I especially find Melissa to be talented and dedicated to continuing to learn all that's new. It's not often that you get a stylist who is called to style during New York Fashion week and have her right here in Jacksonville.
06:18 02 Jan 19
Jenna does my hair hair at Aura salon, I'm not much for small talk but she makes me feel at ease and I always feel more beautiful after I step out of the salon. I don't even think it's small talk with her like we just chat about cats and how our families are doing, I definitely will work them in the salon and Jenna in particular
15:44 21 Nov 18
I'll never go anywhere else to get my hair done! Kaylan always does amazing color work.
22:30 20 Sep 18
I love this salon because of their professionalism and enthusiasm. I've had my haircut by expert stylists all over the world, but Joey cuts better than any I've ever seen.
11:32 03 Sep 18
Great place to get your haircut, they know what they are doing.
A Safer America
14:42 29 Aug 18
Great job Jenna we drive hours to come here!!! Well worth the drive!!!
20:10 25 Jul 18
First experience with this salon today. Shaina did an AMAZING job on my hair. I will be back soon.
19:22 28 Jun 18
Becki was amazing! Worked with my vague idea of what I wanted and made it so much better!
02:16 18 Jun 18
I get my hair cut and highlighted by Philip. I don’t ever do much with my hair because I’m in the military, but he was able to revamp it.
02:48 11 Jun 18
Liza Aldrich is someone you would spend an entire day driving (8 hours to be exact) just to get your hair done by her. Yes, I did that and will do it again in a heartbeat. Liza is not just a stylist with decades of experience, she is an artist who knows exactly what you want without you having to communicate it. I don't know anything about how to do hair, but I don't have to - I just vaguely tell Liza what I'm looking for and she smiles her sweet and knowing smile and works her magic. And I'm not exaggerating - her work is truly magic. I have been going to her for 20 years now and have followed her to 4 different salons driving even across the country to get my hair done by her.I initially went to her back in 1998 as a junior in high school in the hopes that she might know what to do with my unruly curly hair. Other stylists had failed miserably, but when I met Liza and explained what I didn't like about my hair, she gave me her knowing look and smiled and went to work. I never had felt so beautiful as when I had left her salon that day. She made my hair look better than I could have ever imagined. I recently drove across the country to have her put highlights in my hair. I told her I wanted it to be brighter, but that I didn't want to have to keep up my highlights (since I couldn't drive across the country every couple months) and Liza worked her magic. She put in the most beautiful highlights that were exactly what I wanted. I remember the first time I had her highlight my hair, I expected I would get the typical "blonde highlights" that everyone had in the early 2000's, but she knew better. She could have easily done that, but somehow knew that I would appreciate something more unique. Once again, like my first haircut from her, I was beyond happy with my hair. The color was perfect and somehow actually made me look 10 years younger. I could never have communicated or even imagined the result. It was perfect.And really, after this long review, if you're still reading, that's what sums up Liza. She is a woman who has an eye for detail, knows what you want even better than you do, and in the end, she is a true perfectionist. On top of all of that, she is an absolute delight to talk to. I really cannot say enough about Liza Aldrich - it is an honor to have my hair done by her!
08:57 29 Mar 18
I've been going to Aura for several years now. I'm always greeted with a smile from their cheerful staff members. If you're a bit early, take a moment to look around at the many different styling products they offer. Katie always does a phenomenal job with my hair. Whether I want it short, long, highlighted, or colored... She never disappoints!
01:09 08 Mar 18
NICOLE IS AMAZING! I got the best haircut I have ever had. She listened and really put all of her effort and attention into how it looked. She cared like it was her own hair. I have been getting SO MANY compliments on my hair that I just want to hug her!
15:37 20 Feb 18
Best salon experience ever! Mackenzie is sooo knowledgeable and an absolute angel. She breathed new life into my hair and talked to me all about the science behind hair and skin care. I really felt like I was being taken care of and was sooo happy with the results after. I really can't say enough good things about her and this salon.
11:29 19 Feb 18
I have been visiting Aura for7 plus years. Joey is the best!!!!!! I can't say enough about him here.
01:08 03 Feb 18
Shaina is my fairy God mother! beautiful salon, super amazing staff and my hair looks and feels like never before!
19:47 02 Dec 17
Go to place! LOVED MY entire experience! GREAT customer service, and awesome stylists! Left with GORGEOUS hair 🙂
20:33 22 Oct 17
This salon is awesome! I moved here from Chicago recently and needed a new stylist. I’m VERY picky about my hair and was scared to find someone as good as my stylist back home. Abigail did a perfect job on my pixie cut! My second appointment was today and there was a mixup with my booking. The owner quickly and graciously took care of me and had the salon manager cut my hair. Again, another great cut! I felt pampered, listened to and educated by both stylists. I’m so happy to find a new salon to call home. Thank you!!
03:56 02 Oct 17
McKenzie was amazing. LOVE the shampoo and Conditioner she recommended!!
20:09 26 Sep 17
Joey Nin always takes the best care of me and my son. The staff at this location is always professional and friendly, making sure I’m aware of my appointments. When I arrive, I’m always met with a smile and by my name. I’ll never go anywhere else!
13:14 19 Sep 17
Melissa is fantastic as us all the stylist
18:40 06 Sep 17
For the best cut ever, request Philip!
Angela Hale (Angel)
12:48 19 Jul 17
The staff was really friendly, I LOVE Aveda products and one of the best hair cuts I've had in a long time
18:23 10 Jun 17
I love visiting this salon! Nicole always takes care of me and I leave happy every time. Every staff member I've interacted with has been friendly. I highly recommend visiting for all your hair needs!
20:58 12 Apr 17
I have been going to Jessica for years, she is so dedicated to her craft and it shows in her work. I always walk out with beautiful color and a fresh styled cut. LOVE the way Aura treats their clients, would highly recommend to all Jax residents.
15:08 23 Dec 16
I'll start by saying I don't normally write reviews unless I am seriously moved to do so.I visited this town center location recently and honestly wasn't expecting much, as I had not had "great results" from my last 3 visits to the Southside location. I had pretty much decided not to return, but I found myself in a holiday pinch and figured it would at least be 'good enough' to get me through.I'm happy to say that my stylist KAYLA was amazing. She took her time. Patiently she listened to my thoughts, desires, and concerns for the new look.she slowly and carefully took pride in her work and it showed.She is the only reason I will return to Aura. You're lucky to have her on staff!Thanks again for an awesome new look I can be excited about during the holidays! 😀
21:57 03 Dec 16
Kaylan was amazing, she took her time and did a great job. Definitely coming back! Their prices are awesome.
20:41 11 Mar 16
The new location at the Town Center is absolutely beautiful! Jessie (previously at Southside location) has been my stylist for several years and she never disappoints! My hair always looks amazing and I even get compliments when I'm due for my next appointment. Jessie truly listens and goes above and beyond expectations! The Aveda experience at Aura is worth checking out!!!
14:59 08 Feb 16
First off, it's an Aveda salon, so it smells amazing. All of the staff were nice and helpful, and the stylist was able to calm my very haircut-averse guy friend. The cut turned out great, and I'll be returning for my own soon.